Constantly changing trends and the low prices within the fast-fashion industry result in enormous amounts of waste textiles. From experiment with this material, Wille-Meike Brand discovered a textile printing technique that creates the possibility to transfer color directly from discarded garments. The printing proces can be repeated over and over again, without any decrease in color from the original garment or use of water.
Nowadays the fast-fashion industry consists of “perfect" identical copies without any form of individuality. With the use of this printing technique incorrect stitching, lines, labels and folds emerge to the surface; elements that are normally hidden to create a sense of perfection and commonality. These discarded garments function as a tool to reintroduce individuality within the process of reproduction, re-using the imprint of a textile piece; like a fossil.
Constantly changing trends and the low prices within the fast-fashion industry result in enormous amounts of waste textiles. From experiment with this material, Wille-Meike Brand discovered a textile printing technique that creates the possibility to transfer color directly from discarded garments. The printing proces can be repeated over and over again, without any decrease in color from the original garment or use of water.
Nowadays the fast-fashion industry consists of “perfect" identical copies without any form of individuality. With the use of this printing technique incorrect stitching, lines, labels and folds emerge to the surface; elements that are normally hidden to create a sense of perfection and commonality. These discarded garments function as a tool to reintroduce individuality within the process of reproduction, re-using the imprint of a textile piece; like a fossil.
